Elinor Averyt, an environmental activist and humanist believes that we need to bring eco fashion into the mainstream. Five years ago, an outsider to the fashion world, she had an idea; and with the help of many experts in the field, the power of eco labeling has been culmunated into a positive seed for change – allow me to introduce this seed called, L.E.A.F. (Labeling Ecologically Appproved Fabrics).
“The mission of L.E.A.F. (Labeling Ecologically Approved Fabrics), a 501(c)3 not-for-profit organization, is to increase consumer awareness and demand for ecologically sound apparel and fabrics, and to encourage mainstream, industry-wide transitions toward sustainable and socially responsible practices in the apparel/fabrics industries.
A new eco-label for apparel and fabrics shows consumers that a garment meets strict standards for environmentally and socially responsible claims. Growing consumer awareness and increased consumer demand for third-party certified apparel and fabrics will provide greater incentive for these industries to move toward positive change in the way textiles are produced.”
Set to debut in Feburary 2009, L.E.A.F wants to operate as a unified labeling system on clothing (using tags) that will help consumers make informed fashion choices. L.E.A.F. will award certification to companies under the following categories: life cycle of organic fibers, manufacuring and processing techniques used in manufacturing facilities (including dyeing and waste water treatment issues), and employee practices in manufacturing facilities. Also, L.E.A.F. wants to introduce an educational program for consumers, which is a crucial approacch close to I Love Eco’s heart – the more we know, the smarter choices we can make! It is important to note that Europe is way ahead of North America with respect to eco labeling. The EU has a already began a research group that is currently investigating methods for implementing eco labeling on clothing and textiles, among other manufactured goods like electronics. If you’d like to read more about this project click HERE. I Love Eco™ would like to send a huge congratulations to both L.E.A.F. and the EU Eco Labeling programs!
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