DIYcouture is a non-traditional collection — “rather than purchasing a garment, the DIYcouture customer purchases a book containing a set of simple, visual instructions, which help them to make that garment themselves.”

Instead of complex patterns and difficult-to-understand instructions you’ll find at most hobby sewing stores, DIYcouture has simplified the process into a collection of easy to read and understand pictorial-based instruction books.  Even sewing novices will find DIYcouture’s instructions easy to follow!

DIYcouture’s S/S 2011 collection is made of 12 classic designs that can be endlessly reinvented to your own style by using different fabrics, colors and patterns to easily incorporate into any wardrobe.

The DIYcouture concept is based on the Slow Movement, and according to the Slow Fashion Movement the most sustainable fashion is quality garments made by hand.  Choosing fair trade or artisan made is great, but taking it a step further and choosing locally made is even better [reducing the distance that the materials and finished garment is shipped thereby reducing use of petroleum and overall carbon emissions]! After all, what’s more local than your own living room?

Check out DIYcouture today and get started making your own couture! Available online at DIYcouture or at SewBox.co.uk for only £9 each!

 

 

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Images & video courtesy of DIYcouture.