Makeup is always a difficult subject to tackle when it comes to organic versus non-organic, drugstore brands. But when it comes to cosmetics like lipstick consider this: the average woman ingests an estimated 4 pounds of lipstick/lip gloss in her lifetime! So you might want to take a look at a more natural alternative to the unknown chemicals and colorings in your typical drugstore lipstick.

Ilia is a beauty brand dedicated to bringing you a certified organic, luxurious, all in one lipstick+lip gloss+conditioner. Not only does it feel beautiful on your lips with its enriching botanicals (including Jojoba oil, vitamin E, cocoa butter and more) but it looks beautiful in its brushed recycled aluminum packaging. And this isn’t just about looks either, what’s on the inside that counts: a product that you can feel safe using while living up to it’s standards. Each dab of lipstick promises to be semi-sheer with light application, and deeper and richer by layering the product.

Founded by Sasha Plavsic in 2009, Ilia is a young and ever growing company. Sasha’s background in Typographic Design, Branding, and Marketing definitely came into play when she tried to create a high quality, reliable lipstick with a contemporary, high-end look and feel. Plus the lipstick names are just adorable: Dizzy, Nobody’s Baby, Blossom Lady, etc. Shell Shock is my personal favorite, a vibrant, girly color with just the right touch of pink.

Look for all the colors online at the Ilia Beauty website.