This video made me tear up!

I adore Patagonia for taking a stand in the face of consumerism and to challenge the way we live our lives.

Their Common Thread’s challenge has 5000 individuals pledging to do more with less and is asking people to simply buy less stuff. Below is a description of the the pledge they want us to make.

“We design and sell things made to last and to be useful. But we ask our customers not to buy from us what you don’t need or can’t really use. Everything we make – everything anyone makes – costs the planet more life than it gives back. The biggest, first step we can all take to reduce our impact is to do more with what we have. Much of the energy consumed over the course of the life of a garment – about half – goes into laundering, ironing and drying, activities that shorten the life of your clothes as much as wearing them does.”

GO Patagonia GO!