East meets West in the London sustainable fashion arena

By on November 30, 2011

What I love about London is the feeling that there is a real hub here, where sustainable fashion designers, boutiques and industry professionals seem to all want to collaborate in a way or another. Spaces are shared, contacts and knowledge contributed and events planned constantly. Add this to the strong trend for pop-up spaces and there you have it, collections launched and special sales organised for all lovers of style and ethics.

This month, a very special occasion is the temporary space that West London label Beautiful Soul have been offered in cult East London ethical fashion boutique 123 Bethnal Green.

images courtesy of 123 Bethnal Green

123 Bethnal Green is a multi-brand concept store in the hip heart of East London, just off Brick Lane. Housed is a renovated Victorian space, its unusual layout lends itself to creative merchandising, deployed over four floors, with areas curated by emerging London fashion talent Harriet Verney, niece of the late style icon Isabella Blow. Here, you can find a multitude of products all sourced locally, offering a platform for up and coming artists and designers.

Beautiful Soul is a British, luxury womenswear label based in Notting Hill, and renowned for their timeless evolving style, quintessentially English but with a wholly international appeal.

Focused on two distinct lines which beautifully complement each other, Beautiful Soul offers both a Ready-to-Wear collection,‘Beautiful Soul London’, and a bespoke ‘Kimono Collection’, which is available to buy all year round and is entirely manufactured in London.

Committed to a conscious approach to fabric sourcing and environmental impact, Beautiful Soul uses British fabrics for the RTW collection, and re-works vintage kimonos for this truly special line. One of the world’s most fashion-focused museums, London’s V&A, has stocked Beautiful Soul’s Kimono Collection since the label’s launch.

images courtesy of Beautiful Soul

Only a few selected pieces are available for a limited period of time at 123, and they are such a treat. Each piece is a different print, the cuts are inspired by the kimonos they originate from, but with a completely fresh approach that translates into sharp lines and beautiful construction. Each piece carries a strong emphasis on longevity, multi-function and adjustability.

And for those who cannot catch the temporary sale at 123, a bespoke service is available. Beautiful Soul boasts an impressive archive of vintage kimono fabrics, and customers can choose their own, and then be part of the journey of transforming and upcycling it into an expertly tailored, one-of-a-kind garment.

Beautiful Soul @ 123 / The lovely Harriet Verney helping us in the shop / images by Veronica Crespi





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