On Black Friday, November 25, 2011, this ad graced the pages of the New York Times in a very clear and strong way. I am continuously amazed and proud of what Patagonia stands for and what they have accomplished. Patagonia, you have my full support and the apparel industry have you to thank for leading the charge to create positive change in the world. The Green Stylist has written about Patagonia’s Common Threads program before, but you are new to it, you can learn more here.