One of the companies I have been lucky enough to come across is “Pura Vida” ( pure life in Spanish). The idea to create Pura Vida came from two friends who decided to go on a trip to Costa Rica. Upon exploring Costa Rica they came across a small community in which a man named Jorge was peddling colorful handmade bracelets on the street. Inspired they asked Jorge if he would be willing to make a few bracelets for them to take back to the states with them. The bracelets were a big hit with friends and continue to sell out to this day.
According to Pura Vida’s website “ When they first met Jorge, he was living in a single room with three beds shared by several other members of his family. Soon after returning to the states they were able to give him enough business to live comfortably in a house and have his amigos work with him. Jorge went from selling 2-5 bracelets a week to upwards of 15,000 a week. They are now selling them in 700+ surf shops, boutiques, college book stores, and a few large chain stores nationwide. Each one has a unique and different color combination so coming across someone with your exact bracelet will be a tough find.”
What I like about Pura Vida bracelets is they are simple, unique, handmade, waterproof and as durable as they are fashionable. For someone like me who has an incredibly small wrist and can not wear most bracelets, Pura Vida is a perfect choice. The company has a great story and goes a step further with their membership too “One Percent for the Planet” donates a portion of their proceeds to the Surfrider Foundation, which is a grassroots foundation dedicated to cleaning up beaches and oceans around the world. They also donate to various other charities.
The company interprets the word Pure Vida as “Enjoying life slowly, celebrating good fortune and not taking anything for granted.” They successfully do that with each bracelet they create which embodies the culture and vibrant colors of Costa Rica.
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