Bright Young Things – Multifunctional Clothes

By on February 28, 2012

Eliza Starbucks is the designer behind Bright Young Things: an innovative line that’s universally wearable yet individually specific…all the while being sustainable and fashionable.  Eliza wanted to give women a dress they could wear for all occasions and “forwards, backwards, open, again and again, with anything they like.”

The little black dress notion was conceived back in 2009 when Eliza met Sheena Matheiken.  Matheiken was a woman who was embarking on an intriguing year-long challenge: she would be wearing one dress every day for a year to raise charitable funds in an experiment she called The Uniform Project.  Eliza’s challenge was to create a dress Matheiken could wear at any function (work or play), would hold up for year-long daily wear and one that wouldn’t just function, but would work.

When this project launched it garnered international media attention.  According to BYT’s website: “With The Uniform Project’s website reaching a daily audience in the tens of thousands, Starbuck decided that her dress had the ability to empower many more women, and to commemorate the end of Sheena’s one-year challenge, Eliza produced a 365-piece Limited Edition of the dress that sold out in less than a week and contributed an additional $10,000 in proceeds from the sales to Sheena’s fundraiser. Now, Bright Young Things is making the dress for the public to buy, style, and reinvent with the hopes that women will be inspired to shop their closets at home the next time they are tempted to buy into the fast trends that make fashion victims of so many.”

The Premier Edition has sold out online, but check back here for updates.  For New Yorkers: there is a limited quantity at Maryam Nassir Zadeh (in the Lower East Side, at Norfolk and Rivington).

Happy Shopping!

All photos courtesy of Bright Young Things



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