London is once more confirmed as the European capital of ethical fashion, for injecting both its official and off schedules with three major showrooms dedicated to the best of all things eco, fair, and style.
While Estethica, at its twelfth edition, holds its position and the pioneering event to put ethical fashion on the map, end Ecoluxe goes on to its fourth season, The Good Fashion Show is the ‘new kid on the block’, but starts in a spectacular fashion, with a rather long list of brands to showcase.
For the sixth year running, Estethica, sponsored by Monsoon and founded by the British Fashion Council (BFC), will form a significant part of the London Fashion Week Exhibition at Somerset House, showcasing 13 designers’ autumn/winter 2012 collections.
Estethica brands are selected for their design excellence and commitment to working in a sustainable way. All designers adhere to at least one of the key Estethica principles of fair trade and ethical practice in the production process; the inclusion of organic fibres and the use of up-cycled and recycled fabrics and materials. But Estethica also wants to be a hub for nurturing and mentoring young talents, and this season introduces two ground-breaking projects involving UK Universities and established Estethica designers: Dr. Noki’s work with Kingston’s University students on creative landfills, and From Somewhere’s launch of Reclaim To Wear by Central Saint Martins.
Ada Zanditon; Henrietta Ludgate; Junky Styling; Makepiece and The North Circular will again showcase their ready-to-wear lines, with the addition of Estethica first-timer Victim. Charini, who debuted here last season, will be returning to show their luxury lingerie collection. Accessories collections include millinery by Pachacuti, Aiste Nesterovaite’s scarf and accessories collection and jewellery from Joanna Cave, offering a complete cross section of merchandise.
On the off-schedule, but now a firm date in any LFW visitor, the Ecoluxe London showroom features the work of UK fashion brands who create luxury fashion through sustainable practices – but, crucially, also of UK based manufacturers, creating links for other brands that want to involve sustainability in their work.
The two-day exhibition will include interactive fashion parades featuring the exhibitors’ collections, a hair and make-up space, the Sourcing Hall and the Rainforest Foundation UK silent auction, which will include sustainably produced garments and accessories donated by the Ecoluxe London exhibitors. Visitors will be able to post their sealed bids for the pieces on display. “This season we’re helping turn the fashion world’s eyes to the endangered 1.8 million square kilometre Congo Basin rainforest,” says Stamo, co-founder of Ecoluxe London, and adds “This is the second largest rainforest in the world yet it gets little attention.”
The Good Fashion Show is different and new, in that it is open to the public as well.
“The day-to-day wear of eco-ethical fashion is becoming increasingly prolific and The Good Fashion Show will offer a unique insight into this world by showcasing the very best in established and emerging designers, with the unique opportunity of inviting visitors to purchase rare pieces at their own leisure. Consumers are the key to fulfilling this change”, Antoinette Saxer, Founder and Managing Director of The Good Fashion Show comments. “The initial idea for The Good Fashion Show began to develop when realizing that the amazing progress and innovation one encounters within the sector of ethical and sustainably produced fashion often remains closed within the industry itself. Ethical fashion has not yet reached the people. In fact, many consumers still have prejudices and simply ‘wrong’ views about what ethical fashion is. The Good Fashion Show is the perfect place for people to discover eco-ethical designers, a day filled with fabulous fashion to discover and to buy.”
The one-day event will feature an eco-ethical fashion emporium with around 30 international and UK labels, as well as keynotes on fashion, ethics, aesthetics and sustainability and a dedicated marketplace offering organic and fairtrade delicacies from across the globe.