Levi Strauss & Co. is asking its employees to adopt a dirty little habit: to stop washing their jeans. And they’d love you (and The Green Stylist readers!) to join them!
Just upload a picture of yourself each day this week wearing the same pair of jeans to Instagram and tag it #gowaterless. (you can browse their employees current photos on Day #1 by searching #gowaterless on Instagram)
World Water Day is March 22, so they’re asking their employees to change their laundry habits by challenging them to wear the same pair of pants five days in a row without washing them.
The “dirty” details on their employee Go Water<Less™ Challenge:
- Employees around the world are challenged to wear the same pair of jeans from March 19-23, 2012.
- Employees will receive a Go Water<Less™ non-removable tag made of sponge on the first day to put on their jeans (the sponge tag will inflate if placed in water!).
- Each LS&Co. office will offer “cleaning stations” where employees can spot treat their denim.
- Participating employees will upload a photo each day to Instagram (tagged with #gowaterless) and Flickr to document their fabulous style and commitment to going Water<Less™.
- The three most stylish employees, chosen by our designers, will receive a $1,000 grant for the water organization of their choice.
Levi’s Consumers Go Water<less:
On World Water Day, the Levi’s brand is taking this challenge to our consumers by partnering with Water.og. Check back on March 22, to take the Go Water<Less™ Challenge:www.levi.com/waterless.
Levi Strauss & Co. is committed to addressing global water issues. Last year, the Levi’s® brand created a collection of jeans made using significantly less water. To date, they’ve made more than 13 million Water<Less™ products and saved more than 172 million liters of water. As a company, they are also working to reduce our overall water consumption – from the fields where cotton is grown to our supplier laundries and factories and even once their consumers take their products home.
More info is available on our blog: http://levistrauss.com/blogs/
Images courtesy of Levi’s.