The piece was created in response to concerns of society about the qualities of cardboard and sustainable production process, according to its designers. Prejudice, is the latest campaign by Sanserif Creatius desginers to raise awareness of the importance of sustainable growth and a commitment to recycling as the future of habitat. The seat hides a footrest and a coffee table inside, but above all, that tries to address the concerns of society about the qualities of cardboard as a material of the future for the home. In essence, Prejudice are a set of seats that can be used independently – or put together to form a sofa- accompanied by two complementary units that are extracted to act as a table or footrests, allowing a large number of positions. The versatile seating in 100% recycled cardboard and produced through a sustainable production process.
In addition, Prejudice is part of a limited edition furniture collection, part of the collaboration project with the Association of Corrugated Board Manufacturers (AFCO) and the Special Employment Centre of “Apai Foundation” to promote socio-labor integration of groups in situations of exclusion. As the director of Sanserif Creatius, Ana Yago, says: “There are many stigmas associated with paper and cardboard. Both have been demonized as pollutants but they are actually the result of cleanest production processes and with less environmental impact.” Furthermore, the Valencian designer have pointed out that a lot of corrugated cardboard companies manufacture with only virgin fiber from controlled and certified plantations by the Forest Stewardship Council (FSC).
Below are two design philosophies Sanserif Creatius lives by.
Ecological design: Auxiliary processes are reduced to the production of the assembly unit. Also reduced are costs, environmental impact and the collateral energy consumption in production. And, of course, there is no use of screws, wedges, etc.
Social design: Assembly and handling carried out exclusively in special employment centres; to reinforce values of integration and respect, not just environmental, but also social.
Sanserif Creatius: Near the ancient part of the medieval city of Valencia. The two time winner of International Furniture Fair of Valencia (FIM), nowdays renamed Feria Habitat Valencia, Ana Yago, has created a multifunctional team of designers interested in redefine spaces and objects, interiors, structures and installations. Founders of After and of Colectivo diPatata. Have curated exhibitions and organised lectures on design, communication and art at the IVAM and MuVIM museums, the Aula de Cultura de la CAM, Círculo de Bellas Artes de Madrid, Palacio de Echeveste, CEU business school and several galleries.
Images courtesy of Sanserif Creatius.