As eco-friendly fashion continues to gain popularity, retail chain H&M pays attention and hops on board. This week they announced plans to merge glamour with “green” by launching their Exclusive Glamour Conscious Collection in select stores around the world.
The collection will be created using sustainable material, including: cotton (100%organic ), hemp, recycled polyester, and will be in stores starting April 12th. It is rumoured that the collection will only hit around 100 H&M stores across the globe — with certain looks also being sold online.
Celebrities are embracing the idea and gracing the red carpet in notable pieces.
Below are some of my favorite styles for the new Spring line.
All images courtesy of H&M