Fashioning Change goes beyond the typical online marketplace. Not only can you rest assured that all products are “green,” but they have a “Wear This, Not That” section that allows you to shop alternatives to trends in the fashion-as-usual world (those yet to adopt an authentic commitment to eco-friendly and ethical practices). Based in San Diego, the self-professed “green shopping intervention” helps consumers recreate name-brand looks using sustainable and ethical brands. By matching styles and price points, Fashioning Change goes beyond retail, becoming a “consumer-driven tool that will drive bottom-up systemic change in the fashion industry,” according to co-founders Adriana Herrera and Kevin Ball.
We wanted to share some updates about Fashioning Change, since our last article on them. They have been developing a technology and growing their brand selection over the past few months. They launched Share the Goodness, a product recommendation tool that pulls information from your friends on Facebook and provides product matches - so if your sister loves butterflies and motorcycles, you’ll be able to easily suggest products that are perfect for biking to catch some. Share The Goodness allows you to spread do-gooder product recommendations across your entire social network, making karma viral in a whole new way by suggesting girly looks to your friend who follows Barbie or yoga pants to your coworker heading to Wanderlust. They also have started carrying two noteworthy new brands, Love is Mighty and Olga Road, detailed below:
- Shoes and accessories are created using the fabrics and craftspeople from rural villages in peril from construction in India.
- Every shoe, handbag and piece of jewelry is hand-made by tribal artisans in India, using animal-free materials and mostly natural fibers and dyes.
- A percentage of the proceeds from sales go to sponsoring education for children living in the slums of Bombay.
- Believes in reduce, reuse, and recycle.
- By sourcing all of their leather from old leather trench coats, Olga Road is saving waste from a landfill as well as avoiding the use of harsh chemicals of processing either new leather of faux leather materials.
- Through their partnership with a small, independent Thai company, they create sustainable jobs that strengthen that community.
We’re excited to announce that Fashioning Change has offered an exclusive discount for The Green Stylist readers – get 15% off Olga Road’s upcycled leather jackets…perfect for this Autumn/Winter season. This special offer will be valid for the week following the publishing date of this article. The Cypress is my favorite style. Please use this code at check-out: GStylistLove
You have the choice of shopping by style, cause, personality, interests, occasion, country, or “alternative to,” and they offer men’s and accessories as well. Below are some items I was particularly fond of.
Images courtesy of Fashioning Change.