Wantful is a new retail destination that’s changing the way the world gifts. They were tired of gift cards and stick-on bows and pre-printed greeting cards.  They saw too many forced smiles and poorly suited gifts that never see the light of day – what a waste! We’ve all struggled with the mechanics of gift-giving: remembering, shopping, wrapping, and delivering. So Wantful reinvented the entire experience.

They’ve partnered with hundreds of the best designers and brands in the world to find exceptional, beautiful products. They’ve built some smart and playful tools to help you discover them. And they’ve created a head-turning gift experience that adds style, surprise, personalization and choice to the gift you’re giving. The gift of choice.

The heart of the Wantful experience is their printed gift book. Tell them about the person you’re buying for—their interests, their sense of style, how much you’d like to spend — and they help you curate a collection of sixteen perfectly suited products. This collection is presented to the recipient in a beautiful custom printed gift book, wrapped in imported Japanese washi and a striking black envelope. They unwrap their present, discover the products you’ve chosen, and decide which one they’d like to receive. All they need to do is choose the one item they love most, and Wantful will send it their way. And since shipping is including in the price, they never have to worry about the details.

Such an amazing idea! Imagine all the waste they’re reducing that exists in the gift giving process? I hope I get a Wantful book in the near future… hint hint